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The Football Association has announced a renewed focus on the Respect programme as it enters its ten-year anniversary.
Originally launched in the 2008-09 season, the campaign’s new mantra of ‘We Only Do Positive’ aims to improve behaviour on touchlines across the country by raising awareness of Respect among a new generation of parents, coaches, volunteers and players.
The campaign follows extensive research carried out during the 2017-18 season to understand more clearly the effect of negative behaviour at football matches from Under-7s to Under-18s level, focusing on where Respect interventions would be most effective.
‘We Only Do Positive’ is The FA’s new strategic approach is to emphasise the role of parents and coaches while highlighting the importance of positive behaviour and environments – both on and off the pitch – for young footballers involved in mini-soccer and youth football.
The FA’s Respect programme aims to educate parents and coaches on their roles in creating a fun, safe and inclusive environment for players to ensure the campaign is embraced throughout the age groups and result in sustained participation from players and volunteers alike.